Aquafresh has relaunched its Shine Bright campaign, which is now in its sixth consecutive year, to help educate both parents and children on the importance of good oral health.
As part of the campaign, an Aquafresh survey of parents found that over two-fifths (41%) of children have missed one or more days of school due to oral hygiene concerns or treatment. The research also surveyed teachers and found that 65% believe a lack of knowledge about oral care has led to children in their school having poor dental hygiene.
With 43% of parents taking their children to the dentist only once a year, the brand wants to highlight the impact poor oral hygiene has on children, parents and schools, and the need for retailers to stock a full selection of products for children of all ages.
Michael Durkin, GB Sales Director at Haleon, said: “Our new research highlights a need for better oral health education and access to this, which is something we are passionate about at Aquafresh.
“We want to use our expertise to provide shoppers with the best advice in-store on how to help children start and maintain good oral health routines, and our retail partners are instrumental in driving this change.”
Earlier this year, Aquafresh donated 10,000 toothbrushes to the Dental Wellness Trust, which promotes oral health among children. The Aquafresh Shine Bright Academy schools programme is available to all schools in the UK, offering engaging lesson plans, activity packs and a competition to drive oral care education and engagement in the school setting.
