Britvic has added a Cucumber, Mint & Lime variant to its Aqua Libra range of infused sparkling water.
The new flavour is available now in cases of 24, with an RSP of £1.15 per 330ml can.
The launch is supported by in-store, sampling and digital activity.
Aqua Libra is also introducing a new pack design across the range which will go live in stores from May. The new packaging highlights that the product has no sugar, no sweeteners, and no calories.
Rachel Phillips Out-Of-Home Commercial Director at Britvic, said: “Following the introduction of the soft drinks industry levy, we’ve seen a significant uplift in people switching from full sugar drinks into low and no added sugar alternatives across the board, demonstrating that consumers are not afraid to try new low or no calorie drinks.
“We are confident that the new flavour will help the brand challenge the rules of soft drinks as it offers consumers a soft drink that is as healthy as it is tasty.”
For more information call Britvic on 0345 7581781 or visit britvic.com.
