Britvic has launched Aqua Libra, a new range of sparkling water infused with fruit flavours.
The range is available in a 330ml can format in three variants: Raspberry & Apple; Tangerine; and Grapefruit & Pineapple. All contain fewer than three calories per can, no added sugar, sweeteners or artificial flavourings, and fall below the sugar tax threshold. A contemporary pack design reinforces the product’s ‘feel-good’ factor and – says Britvic – gives cues of refreshment, sophistication and simplicity.
After a successful launch in Boots last October, Aqua Libra has now rolled out in the convenience channel.
Trystan Farnworth, Commercial Director, Convenience & Impulse at Britvic, commented: “There is a lot of excitement surrounding this launch’s potential, particularly considering the recent introduction of the Sugar Levy. In Soft Drinks, Aqua Libra is the perfect choice for those who often prioritise health, but want bubbles with taste without the sugary sweetness of other soft drinks.
“With huge growth opportunities expected for the booming water plus category, which is currently worth £82m, as health remains high on the agenda for so many consumers now and in years to come, stocking a range of innovative waters such as Aqua Libra presents retailers with a great way to tap into the health trend and drive sales.”
