Britvic is adding a Blood Orange & Mango flavour to its Aqua Libra range of infused sparkling waters.
Available from 10 February in 330ml cans with a £1 RSP, the infused sparkling water brand aims to support retailers in offering shoppers more choice within the flavoured water segment, catering to the growing proportion of health-conscious consumers.
Containing no sugar, no calories and nothing artificial, the new flavour joins Raspberry & Blackcurrant and Cucumber, Mint & Lime in the existing line up.
Phil Sanders, out-of-home Commercial Director at Britvic, commented: “Despite fluctuating restrictions, shoppers are still visiting smaller stores for on-the-go lunch occasions when out and about. It is crucial for retailers to offer their customers a range of drinks in on-the-go formats to cater for this demand.
“By expanding the Aqua Libra range with the launch of the Blood Orange & Mango flavour, we are supporting retailers in unlocking further category growth and offering more choice when it comes to healthier alternatives in this area.”
