Lucozade Energy has added new flavour Apple Blast to its permanent range, available now in 380ml and 500ml bottles.
The launch will be supported as part of a far-reaching consumer marketing campaign later this year.
The flavour first rolled out last August as part of the brand’s partnership with the Lara Croft franchise, when Lucozade became Larazade to mark the game release of Shadow of the Tomb Raider.
Under the guise of Larazade Croft Apple, it quickly became Lucozade Energy’s third most popular flavour in the independent and symbols channel, after its core Orange and Original variants. Renamed Apple Blast, it now forms a permanent addition to the brand’s line-up.
Amie Farrell, Senior Brand Manager for Lucozade Energy, said: “We know this incredibly popular drink will continue to drive sales for our independent retail customers in 2019, both incrementally and from existing drinkers trying out a new flavour.”
