Bel UK has announced the launch of The Laughing Cow Light with Blue Cheese, with only 9% fat content – unlike traditional blue cheese which can have up to 35% fat. With only 25 calories in each triangle, Bel believes The Laughing Cow Light with Blue Cheese gives consumers the opportunity to enjoy the full taste of real blue cheese, without the worry of higher fat content products.
Bel carried out research that identified that there are more in-home and take-out lunches being prepared since the beginning of the recession, but with continued pressure on their time, consumers revealed they were looking for simple ways to add variety and more taste to lunch.
The Laughing Cow Light with Blue Cheese 140g round box is available now and will be supported as part of a £1m ad campaign for The Laughing Cow Light brand.
