Jacob’s has turned to the world of reality TV for the latest instalment of its Crackin’ Duets campaign, which sees Mark-Francis Vandelli and James ‘Arg’ Argent engage in a lip sync battle at the United Biscuits factory in Harlesden.
The Made in Chelsea and The Only Way Is Essex stars mimed to classic dance tune ‘Ride on Time’ by Black Box, which also features on the latest advert from Jacob’s for Cracker Crisps.
“With the Jacob’s Crackin’ Duets campaign, we really wanted to capture the recent popularity of lip syncing in popular culture – and give it our own Jacob’s twist,” said UB Savoury Biscuits Marketing Director, Ted Linehan.
“For us, this was all about creating a match baked in heaven between our chosen reality TV stars and celebrating this on-screen, and Mark and Arg couldn’t have fulfilled the brief better – bringing energy, fun and personality to the video, which is what the campaign is all about.”
