Andrex has extended its Mega Rolls format into the household paper brand’s Supreme Quilts and Gentle Clean variants.
Mega Rolls launched in July 2022 and offers at least 50% more sheets on each roll. The format uses less plastic packaging and cardboard, and requires less trucks to transport.
This is in addition to the brand’s existing commitment to make all Andrex products from responsibly sourced fibres and use only 100% recyclable packaging which contains at least 30% recycled plastic.
Dan Howell, Vice President and Managing Director UK & Ireland, Kimberly-Clark, said: “We know that our customers are constantly looking for better value during their weekly shops but still want comfort and quality, which is why we are proud to extend our Andrex Mega Rolls portfolio to include Gentle Clean and Supreme Quilts.”
