Andrex has launched an improved version of its flagship Classic White variant, as well as renaming it Andrex Classic Clean.
Designed for a better clean, the new Classic Clean provides thicker and embossed sheets featuring the Andrex logo, while the ‘touch of cotton’ from Andrex Classic White remains. With its “perfect balance of softness and strength,” Andrex says the new variant will “keep families feeling clean and confident.”
Classic Clean is the biggest product change in 60 years, and is the result of more than two years of research with 6,000 consumers combined with a multi-million pound investment in the brand’s UK factories. As a result, consumer feedback on key attributes like “leaves you feeling clean” and “the right combination of softness and strength” has apparently improved significantly.
Karel van der Mandele, Andrex UK Marketing Director, said: “Our brand promise at Andrex is to elevate the standard of clean and Andrex Classic Clean will help families continue to feel clean and confident. We’re so proud of Andrex Classic Clean that we’re putting our brand signature on every sheet.”
With an rrp of £1.99 for a four-roll pack, new Andrex Classic Clean is available now.
