The latest sales figures from JTI have revealed that Amber Leaf is the number one RYO brand in every region of the UK.
Now in its 25th year, Amber Leaf has sold the equivalent of 5.5bn cigarette sticks in the past 12 months, equating to four packs per second. Amber Leaf also holds a 37.6% share of the RYO market and has three out of the top five selling tobacco SKUs in its portfolio.
Jeremy Blackburn, JTI Head of Communications commented: “Product innovations such as Amber Leaf 3in1 and Amber Leaf Signature Blend, our organic tobacco offering, have ensured Amber Leaf remains the No 1 tobacco RYO brand in all regions and a must stock for all retailers.”
Amber Leaf has met the growing demand for RYO products with a series of extensions to the range. The full line up of the Amber Leaf house includes Amber Leaf Blonde, Amber Leaf Signature Blend and Amber Leaf Original available in a range of pack sizes: 10g, 12.5g, 20g 25g, 50g and a 3in1 variation.
