To celebrate the craft of rolling this autumn, JTI will launch a second wave of its letterpress limited edition tins for RYO brand Amber Leaf.
Containing a 12.5g mini pouch with papers, the tins will be available for four to six weeks from 1st September with an rrp of £4.53.
Jeremy Blackburn, JTI Head of Communications commented: “JTI has seen continued success for Amber Leaf over the past year thanks to product innovations which are in tune with market trends. The brand now holds a 37.6% share of the RYO market, a 12.3% combined share of both the RYO and RMC markets and recently celebrated becoming the number one best-selling RYO brand in every region of the UK.”
Blackburn concluded: “The success of last year’s limited edition tins with existing adult smokers means they are a must stock for all retailers looking to maximise their sales, from the UK’s number one tobacco brand.”
