Amber Leaf gets pack makeover

This information is for tobacco traders only

JTI has launched a new pack design for Amber Leaf Signature Blend, which is now available across all channels.

The new pack colour aims to reinforce the brand’s position in the market as a quality organically grown tobacco leaf offering, and will be supported by a trade press campaign and wholesale POR deals.

The refreshed pack has been rolled out across both the 10g 3-in-1 SKUs and 20g pouches with papers, with rrps of £3.81 and £7.32 respectively.

Jeremy Blackburn, JTI Head of Communications commented: “Amber Leaf continues to perform phenomenally well as it’s the number one RYO brand in all regions and has three of the top five best-selling RYO SKUs in the UK.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.