A new deal with European distributor Whiskies du Monde will see Amber Beverage market Japanese whiskies from the Akashi and Togouchi brands in the UK.
The Togouchi range features highly unusual whiskies that have been finished in beer and sake casks. It includes four expressions that are new to the UK: Togouchi Beer Cask (40% ABV), Togouchi Sake Cask (40% ABV), Togouchi Pure Malt (40% ABV) and Togouchi Single Malt (43% ABV).
These join three existing UK SKUs: Togouchi Premium (40% ABV), Togouchi 9 YO (40% ABV) and Togouchi 15 YO (43.8%).
The high-end, artisanal Japanese whisky brand is produced by Sakurao Brewery & Distillery. Founded in 1918, the distillery has been producing sake and other liquors for over a century and began creating whisky in 1990.
Togouchi Premium Blended Whisky has an RSP of £44.50 and the other SKUs in the range are priced at up to £160.
Amber Beverage is also distributing Akashi whiskies, including one expression new to the UK – Akashi Blended Sherry Cask (50% ABV).
This joins three other Akashi SKUs: Akashi Blended (40% ABV), Akashi Single Malt (46% ABV), and Akashi Single Malt Sherry Cask 5 YO (50% ABV). All are offered in 50cl bottles.
Akashi Blended Whisky RSPs at £33 and other SKUs in the Akashi collection are priced at up to £135.
Tina Connolly, Senior Brand Manager at Amber Beverage, said: “Japanese whiskies are distinctively different and designed to be consumed in a way that differs from traditional spirits in this sector. These spirits are designed to be enjoyed as light, fresh, long drinks, a style that is particular to Japanese whiskies.
“We believe that this contemporary, lighter style of whisky and of serve will appeal to whisky aficionados and collectors as well as to those who are novice whisky consumers. The new Japanese expressions being launched now bring an injection of excitement and new interest to the whisky sector.”
