A new savoury snack brand has launched, with the aim of offering consumers an alternative to fried crisps. The product, Yushoi Snapea Rice Sticks, is manufactured by Calbee UK, the first European subsidiary of Calbee Inc.
The baked snack is made from green peas, has less than 99 calories per bag or per serving, is high in fibre and is a source of protein, nut and dairy free, suitable for vegetarians and vegans and has no artificial colours, flavours or MSG. The product is available in a range of pack formats and price points including 21g single serve (rrp 55p), 6 x 21g multipacks (rrp £1.99) and 105g sharing bags (rrp £1.99).
Flavours available include Soy and Balsamic Vinegar, Smoked Salt and Szechuan Pepper, Sweet Chilli and Lemon and Lightly Salted.
Marketing Director for Calbee UK, Dave Wilson said: “Yushoi Snapea Rice Sticks is like nothing else. Lovingly made using green peas and baked with seasonings that really play on the Japanese influence we know that we have something really special for people to try.”
Calbee says the product has been developed in conjuction with with leading nutritionists, food technologists and health experts to meet with the Government’s criteria to encourage better eating habits, make choices simpler and address concerns in relation to obesity throughout the UK.
Wilson concluded: “We have a high profile consumer marketing campaign planned including PR, exhibitions and events and crucially we are planning to issue over 1.8m sample packs to consumers so they can really see that healthy snacks can also be great tasting.”
