Alpen has launched a brand-new major consumer campaign, ‘Alpen, it’s The Grown-Up Thing To Do’.
The £2m campaign runs across TV, video on demand and social media, delivering news of the brand’s recent packaging and product overhaul to an expected 20 million consumers across the UK.
A new TV advert introduce Alpen’s new cereal mascot, Ralph, who has grown to recognise the importance of starting his day with a “balanced and wholesome, yet delicious” breakfast, as he’s matured.
The ad combines feelings of nostalgia and warmth through a humorous lens. It concludes that choosing muesli is the “grown-up thing to do”.
