National Lottery operator Allwyn has revealed that more than 7,000 of its independent retail partners are now using its new digital retailer training platform.
Allwyn launched the Retail Training Centre, which was developed by learning solutions provider Sponge, at the beginning of February to support independent store owners and their staff to be responsible National Lottery retailers with ‘always on’ digital training that’s available to them whenever suits them best. As well as documents containing key information about how to sell National Lottery games responsibly, the platform features engaging training modules on ‘Preventing Underage Play’ and ‘Minimising Excessive Play’. It will also be updated centrally by Allwyn with new and improved training over the coming months and years.
The Retail Training Centre has been specially developed so that its user profiles don’t require the use of personal data to log in. As a result, training is more accessible to all staff – including casual and temporary employees – as there’s no need to ‘sign up’. The platform instead works by only having one user profile and login per store, with sub-folders containing all the necessary training that can be assigned to each member of staff. This approach also allows Allwyn to see whether a store has completed the necessary training to ensure they’re compliant with important areas such as ‘Underage Play’, with Allwyn Retail Sales Executives able to offer additional support during store visits if needed.
Additionally, Allwyn’s digital-first approach to training its retail partners has seen the company embed the use of the platform in its retailer onboarding process, making it mandatory for any new National Lottery retailer to activate their Retail Training Centre account and complete the digital training before their equipment is installed. This ensures new retailers understand the obligations of being a responsible retailer before they even begin selling National Lottery products.
The digital nature of the platform also means new training can be issued by Allwyn network-wide, or to individual stores, depending on requirements. This means Allwyn can effectively train its entire retail estate on specific areas in one go.
Allwyn reports that the results of the platform are “already compelling”: since February, the platform’s key assets, including documents like a ‘Healthy Play workbook’, ‘Operational Excellence’ and ‘What is Challenge 25?’ have been downloaded more than 23,000 times, while the two training modules have been completed over 5,600 times.
Mohammed Rajak, from Buywell Day Today in Glasgow, said: “The new platform has really helped me train my staff by being able to download useful information and print it for them to read. We can either access the Retail Training Centre on my mobile, or use the printouts – which makes it easier.
“The modules are accessible within a couple of clicks which is useful for referring back to. I feel proud knowing my staff have done the training and we now have a certificate to prove it.”
Alex Green, Allwyn’s Director of Channel Operations, added: “We’d encourage all independent National Lottery retailers who haven’t already done so to sign up and start benefiting from our fantastic new platform.”
Independent National Lottery retailers who are eligible to use the Retail Training Centre will have received a number of welcome emails to the same email address they used to sign their National Lottery Fourth Licence contract, and they should refer to these to sign up to the new platform.
