Allwyn UK, the operator of the next National Lottery licence, has appointed Andria Vidler as its new Chief Executive.
Vidler will lead Allwyn as it prepares to become the operator of The National Lottery in February 2024, with the mission of increasing the funds generated for good causes over the course of the 10-year licence.
She will succeed Robert Chvátal who has been interim Chief Executive since January this year and who will return to focus full-time on his responsibilities as Group Chief Executive of Allwyn.
Vidler has worked for a range of high-profile UK media businesses, including EMI, Bauer Media, and the BBC.
Justin King, Chairman Allwyn UK, said: “Andria’s extensive expertise in helping entertainment brands adapt to the realities and opportunities of a data-enabled, multichannel landscape will be a fantastic asset to The National Lottery.”
Robert Chvátal, Allwyn Group Chief Executive, added: “Andria’s experience of developing and managing compelling brands, content and campaigns that connect with audiences in a fast-changing digital environment made her the ideal choice for our new CEO.”
Vidler said: “I can’t wait to get to work alongside partners and colleagues from across our Allwyn and Camelot teams to make this vision a reality.”
