Kingsmill has announced it is to invest £8.4m in its Glasgow bakery to service the launch the of Kingsmill Sandwich Thins.
The Sandwich Thins are square, pre-sliced thin rolls, available in both white and 50/50 varieties. The Thins have been launched in response to a decline in the bread market and consumers shifting into sandwich alternatives, which are showing impressive growth of +21%. Janene Warsap, Head of Innovation said that Thins were expected to double from current levels of 40 million units to 87 million.
“Not only are we investing in our bakery infrastructure to build capacity and distribution, but we are also committing £5m over two years to a significant and sustained marketing campaign, including TV and shopper marketing, which demonstrates our belief in Sandwich Alternatives as the growth engine for bakery,” said Warsap.
The manufacturing investment in Glasgow, part of the biggest investment programme in UK bakery, has been made to guarantee the quality that customers, consumers and stakeholders have come to love and expect from the Kingsmill brand.
John Wilson, Director of Marketing at Allied Bakeries, confirmed that the prospect of Scottish independence had not been a factor when it came to choosing the facility to manufacturer the Thins. “It wasn’t a consideration. We looked at capacity across our bakeries and made the decision on that.” Wilson also confirmed that the move would create 27 new jobs in the north Glasgow site.
Kingsmill’s Sandwich Thins are available for £1.29 for a pack of six and they will be available in store from September.
