Potato supplier Albert Bartlett has teamed up with Warner Bros for an on-pack promotion to celebrate the release of ‘A Minecraft Movie’ on 4 April.
The collaboration represents the Airdrie-based brand’s first-ever on-pack promotion across both fresh and chilled potato ranges, with Albert Bartlett Original Rooster and Butter Gold featuring imagery from the movie in fresh and Parmentier Potatoes in chilled.
Consumers can scan an on-pack QR code to enter their details in both a weekly and grand prize final draw at the end of the promotion on 6 April. Hundreds of prizes can be won including movie merchandise such as Minecraft plushies and caps, Xbox consoles and the grand prize of a UK adventure holiday for four.
The promo is backed by out-of-home, social, digital, in-store and PR activities. As the brand’s debut chilled product promotion, Albert Bartlett hopes the movie partnership will attract new customers into the chilled category.
The on-pack promotion runs until 6 April 2025.
