AG Barr is giving its Snapple brand a bit of a refresh with new products and packaging, which will roll out next month.
The redesigned Snapple juice drink range marks the introduction of a new size (473ml) of Snapple glass bottle in line with those sold in the USA. It features a clean-look, premium label with branding that highlights the Snapple’s New York heritage.
Research shows that zero to mid-calorie drinks now make up over a third of still and juice drink sales in the UK and the brand’s new ‘low calorie’ Raspberry Peach variant has been launched with this in mind. It will be available in the 473ml glass format.
Another area showing impressive growth is the Iced Tea market. Now worth £24m, it is growing at 12% YOY.
Snapple is the leading iced tea brand in the USA and will be available in the UK in three flavours (Lemon, Peach and Raspberry) and two different pack formats. The premium 473ml glass bottle is designed for the sit down and serve occasion, while new 330ml re-sealable prisma packs target the on-the-go consumers.
Snapple’s ‘no sugar’ Iced Tea range is aimed at consumers looking for a healthier option. It contains 10 calories per 473ml bottle, and is made with black and green tea leaves to provide a combination of real tea and real fruit flavour.
“Snapple has already built a loyal following in the UK with sales up by 33% year-on-year and consistent growth for the last five years,” said Adrian Troy, Head of Marketing at AG Barr.
“The wide range of unique flavours meets the needs of consumers while adding incremental value for retailers through its premium positioning and price point.
Snapple will be driving consumer awareness and trial with ongoing sampling activity over the summer. The brand will also be supported by an extensive digital campaign.
