Irn-Bru maker AG Barr has been revealed as an Official Supporter of the Glasgow 2014 Commonwealth Games.
The company, whose links with Glasgow date back more than 100 years, will be supporting the Games through its wide portfolio of brands including: Irn-Bru, Rubicon and Strathmore Scottish spring water and Barr, Scotland’s favourite range of soft drink flavours.
Strathmore water and other beverages will be supplied by A.G. Barr to the Athletes’ Village during the Games time, and Irn-Bru, Strathmore, Rubicon and Barr will be made available across Glasgow 2014 venues.
From 1887 until its move to Cumbernauld, AG Barr was based just five minutes’ walk from the Games village in Dalmornock.
The company has a long history of sports sponsorship dating back to the early 1900s when Irn-Bru was associated with sporting heroes of the day Donald Dinnie, all round Champion Athlete of the World, and Alex Munro, Champion Caber Tosser of the World and Champion Wrestler.
Glasgow 2014 Chief Executive David Grevemberg said: “I am delighted to welcome such a well-known Scottish brand into the Glasgow 2014 family of supporters. AG Barr is known around the world for being distinctly Scottish and has grown to become one of the largest soft drinks producers in the UK while remaining synonymous with the warmth and humour of Scots. The company has a strong track record of supporting sport at all levels from grass-roots to elite and we look forward to working with them.”
AG Barr Chief Executive Roger White added: “We are hugely proud of our strong roots in Scotland and our long standing Glasgow heritage, which dates back more than 100 years. Glasgow 2014 is massively exciting, whether you’re taking part, volunteering or watching. The Games will bring something extraordinary to a very special city, and we are delighted to play our part in that.”
