ACS has updated its Assured Advice guide on selling vapes, helping retailers to tackle the huge rise in illicit products.
The new ‘Selling Vapes Responsibly’ guide includes everything that retailers need to know to recognise legitimate products, as well as the age verification policies that should be in place to ensure that products are only sold to those who are legally allowed to purchase them.
Some of the key areas highlighted in the guide include:
- Look out for the number of puffs claimed on a disposable device. If it’s more than around 600, it’s not allowed to be on the UK market
- Check the warnings. If they don’t cover 30% of the front and back of the pack, it’s not allowed to be on the UK market.
- Check the wording of the warnings. There’s only one phrase that’s allowed on pack warnings in the UK, which is ‘This product contains nicotine which is a highly addictive substance’. If the warning says anything other than this, it’s not allowed to be on the UK market.
In the guide, it is recommended that retailers use the successful Challenge 25 policy in-store for the sale of vapes. ACS also urges retailers to adopt Challenge25 for all age-restricted sales, as it provides consistency for both colleagues and customers.
ACS chief executive James Lowman said: “The vaping category has grown significantly in recent years, but with this growth has come a huge increase in the number of illicit vapes that have made their way onto shelves. These products are unregulated at best, and at worst extremely dangerous as they pose a fire risk through faulty battery components, as well as no controls over what is contained within the e-liquid.”
Lowman added: “Through our updated vaping guide, retailers have all the tools they need to spot illicit products and report them to their local Trading Standards enforcement team, but this must be accompanied by additional resources provided to enforcement officers to tackle the problem effectively.”
