Wise Wolf, Accolade Wines’ eco-conscious wine brand, has launched a new French Sauvignon Blanc.
Presented in a glass bottle made from 100% post-consumer recycled glass, Wise Wolf Sauvignon Blanc is initially available from Sainsbury’s with a £12 RSP.
In line with the brand’s commitment to sustainability, the labels are made from 100% recycled paper, the closure from 100% recycled plastic, and the outer case from 100% recycled paper pulp. This chimes with current consumer trends, as 77% of wine drinkers strive to live environmentally friendly lifestyles.
Wise Wolf Sauvignon Blanc is described as a light-bodied and refreshing white wine with notes of citrus and flavours of fresh, tropical fruit and a touch of nettle.
Tom Smith, Accolade Wines Marketing Director – Europe, said: “This new addition to our portfolio exemplifies our commitment to providing an exceptional wine experience that not only meets the sophisticated tastes of our consumers but also appeals to those who are environmentally conscious.
“With Wise Wolf Sauvignon Blanc, we aim to bring a fresh and innovative perspective to the wine industry, setting a new standard for excellence and sustainability.”
