Premium vodka brand Absolut has added to its flavour portfolio with the launch of Absolut Wild Berri.
Available now from Booker with an RSP of £21, the 38% ABV vodka is made using only natural flavours and no added sugar. It offers a natural taste of freshly picked blueberries, blackberries and wild strawberries combined with hints of spice.
The launch is supported by paid social and influencer activity, and forms part of the brand’s Born To Mix flavours and cocktails media campaign that is running throughout May and June.
Liam Murphy, Brand Director at Pernod Ricard UK, commented: “Absolut Wild Berri is an exciting new example of how the brand continues to embody and drive forward its values of being Born To Mix and offering consumers exceptional cocktails.
“The launch brings with it new ways and occasions to enjoy the iconic flavour of Absolut, whether that’s with a wide range of mixers or in a cocktail, and we’ve used our expertise and passion to create a premium vodka that allows its natural berry flavours to shine through.”
