SLR Awards sponsor Coca-Cola Europacific Partners (CCEP) is building on the success of its Absolut Vodka & Sprite RTD with the launch of a new watermelon variant.
Available now in sleek 250ml cans, Absolut Vodka & Sprite Watermelon combines, unsurprisingly, Absolut vodka and Sprite with a refreshing burst of watermelon.
In consumer testing, 84% of participants expressed purchase intent, with a majority saying they could enjoy more than two drinks in one session.
The brand has also unveiled a summer marketing campaign across social media, out-of-home advertising and influencer partnerships, both online and in-store.
Absolut Vodka & Sprite was the number one new RTD in 2024.
