Coca-Cola and Pernod Ricard have joined forces to launch a new RTD, Absolut Vodka & Sprite.
Much as you’d expect, the new 5% ABV pre-mixed drink combines Absolut vodka with lemon & lime sparkling soft drink Sprite.
Available now, Absolut Vodka & Sprite 250ml cans have an RSP of £2.30 and come in cases of 12.
The launch will be supported by a summer marketing campaign which will include PR, social media and influencer activities, alongside sampling and out-of-home advertising. POS kits and digital assets are available from the My.CCEP.com trade website.
Elaine Maher, Associate Director, Commercial Development, at Coca-Cola Europacific Partners GB, said: “We know that refreshment is the no.1 preference amongst consumers when making an alcoholic ready-to-drink choice, and that is something Sprite’s Lemon and Lime taste is particularly renowned for. With this in mind, and in combination with the striking can design, we’re confident that Absolut Vodka & Sprite will help elevate RTD sales for retailers particularly as we enter the warmer months.”
The new product extends CCEP’s existing RTD portfolio, which consists of Jack Daniel’s and Coca-Cola and Jack Daniel’s Coca-Cola Zero Sugar.
JD & Coke has generated more than £17m worth of sales since launching last March.
