Premium vodka brand Absolut, which unveiled a Passionfruit Martini RTD last June, has launched two new RTDs to create a three-strong range of ‘Absolut Cocktails’.
The range comprises:
- New Absolut Espresso Martini – a coffee cocktail, made with Absolut Vodka blended with real coffee and vanilla, and delivered with a smooth, velvety foam;
- New Absolut Strawberry Spritz – a refreshing sparkling serve made using Absolut Vodka mixed with natural flavours of sweet sun-ripened strawberry and elderflower;
- Absolut Passionfruit Martini – a sparkling twist on the UK’s favourite cocktail combining Absolut Vodka with natural flavours of passion fruit and vanilla.
All three are ABV 5% and come in 250ml cans (Espresso Martini 200ml) with an RSP of £2.50. They are available from wholesalers including Bestway.
The launch will be supported by sampling activity across key cities and festivals this summer.
Chris Shead, Off-Trade Channel Director at Pernod Ricard UK, commented: “As the pre-mix can category experiences rapid growth, we want to be a leader within the premium RTD cocktail category, as we are in the premium spirits category.
“We’re excited to see two new cocktail RTDs join Absolut Passionfruit Martini following its successful launch last summer. The new range offers consumers a premium cocktail experience, at an affordable price, in the convenience of a can that are perfect for pre-drinks and party drinks.”
