Britvic brand 7UP has boosted its sugar free range with the launch of a new cherry variant.
7UP Free Cherry is available now in the following pack sizes:
- 600ml bottle (RSP £1.45)
- Multipacks of 6 x 330ml cans (RSP £3.49)
- Multipacks of 8 x 330ml cans (RSP £4.49)
- Cases of 12 x 2-ltr bottles (RSP £1.99)
The launch will be backed with significant investment across digital, out-of-home advertising, media partnerships and a brand new 7UP Free TV ad from June 2020.
Phil Sanders, Out-of-Home Commercial Director at Britvic, commented: ‘’We have a successful history of introducing winning new flavours to a number of our brands, such as the launch of Pepsi Max Raspberry. In this case, we have listened to consumers and are providing them with a flavour they love, so are confident this will be a popular addition to our 7UP Free range.”
For more information call Britvic on 0345 7581781 or visit britvic.com.
