5Gum gets a glaring refresh

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5Gum has renovated its portfolio with a packaging refresh, flavour and product upgrade and the launch of new variant – 5Gum Glare. The revamp will be supported as part of 5Gum’s £4m above the line campaign which includes TV advertising.

Rolling out now, 5Gum Glare is a blueberry, acai and pomegranate flavour gum that sits alongside other variants – 5Gum Turbulence and 5Gum Pulse.

Katie Codd, 5Gum Brand Manager, says: “5Gum has always offered a tantalising and fruity alternative to mint gum and to ensure continued success in the UK market, the brand has undergone an exciting product renovation.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.