Vivid Vapours has launched a £4m TV, outdoor and digital advertising campaign to drive awareness of the brand’s new vaping technology.
The campaign runs until the end of the year and will reach an estimated 38 million target consumers throughout the UK. The advertising focuses on the impact of technology on people’s lives and promotes the hashtag, #NEVERLOOKBACK.
This follows the brand’s £3m line extension of the Vivid E-liquid Capsule Vaping product in July.
Nicocigs Managing Director, Nikhil Nathwani, says, “We are committed to the growth of the brand by consistently investing in the Vivid technology and marketing. The launch of this high profile, heavy-weight nationwide four week campaign will give a significant boost to the brand’s awareness among our target market of 25-39 year old vapers and current smokers.
“We are confident that this record-breaking spend will drive Vivid sales in December and into 2016 and we urge the trade to stock up to meet demand.”
