Walkers is to give away a cool £2m with its new Pay Packet on-pack promotion.
Its biggest-ever campaign to date will see the crisp brand offer shoppers the chance to win cash prizes ranging from a decent weekly salary of £540, monthly salary of £2,200 and annual salary of £28,200. Instant cash prizes of £5 inside the pack are also up grabs.
Running from April 3 until June 3, the Pay Packet promotion is a modern take on Walkers’ old ‘Money Bags’ campaign.
The launch of Walkers Pay Packet will be supported with a high-profile TV and digital advertising campaign from the end of April.
The multi-million-pound promo runs across the Walkers Core range in 32.5g singles, grab bags and on six-pack multipacks. Shoppers purchasing multipacks will also be in with a chance to win a free multipack by entering a code online.
Thomas Barkholt, Marketing Director at PepsiCo, commented: “We know that people love that payday feeling as well as promotions with lots of chances to win cash prizes. That is why we’re bringing back one of our most famous on-pack activities this April, but with a fresh spin, and bigger than ever before including a guaranteed £2 million prize fund!”
