Treasury Wine Estates has added a coffee-blended wine to its 19 Crimes portfolio.
The Deported Coffee Infused Red, which will be available from April with an RSP of £10, is a balanced blend of red wine is infused with a dash of freshly-roasted Colombian cold brew coffee.
Ben Blake, Head of Marketing EMEA at Treasury Wine Estates, said: “As the UK’s #1 Millennial Wine Brand, 19 Crimes has been a key focus area for us as it continues to perform strongly and drive disruption in the wine category.
“Consumers are constantly looking for new and exciting products within the category and we’ve seen that under-35s are intrigued by wine fusion products whilst 55% of global consumers say they’re interested in trying the newest flavours and fragrances. By blurring the categories and crossing into new territories, we’re confident this new proposition will ignite consumers interest to further discover the category and try new flavours and innovations.”
