Cadbury Dairy Milk is launching £1 promotional pricemarked tablets, which will roll out next month.
Matthew Williams, Marketing Director at Mondelēz International, said the PMPs were being launched to help retailers drive further tablet sales in store.
“By offering products that consumers love as PMPs, retailers can give customers the reassurance of clear pricing whilst taking advantage of consumer loyalty to the number one chocolate brand in the UK,” he added.
The packs will be available to order from 1st May.
The promotion applies to Cadbury Dairy Milk 120g and the following Dairy Milk variants: Fruit & Nut 120g, Caramel 120g, Oreo 120g, Bubbly 90g, Puddles Smooth Hazelnut Flavour Filling 90g, Puddles Smooth Mint Flavour Filling 90g.
