Warburtons is expanding its portfolio of wrapped bakery products to include a new Protein range of baked goods.
Baked with a blend of pulses and grains, the new range comprises high protein Bread, Rolls, Wraps and Sandwich Thins. Each product is high in both protein and fibre without – says Warburtons – compromising on taste.
With each product available for an rrp of £1.20, the new range includes:
- Protein Wholemeal 400g loaf
- Protein Wholemeal Rolls (4 pack)
- Protein Wholemeal Thins (4 pack)
- Protein Wholemeal Soft Wraps (4 pack)
Warburtons’ Protein range will roll out across the convenience channel later this month.
Darren Littler, Innovation Director for Warburtons, said: “It became clear to us that there was a real demand for a protein-packed option that tastes just like normal Bakery, and our new Protein range makes it easy and convenient for people to enjoy more as part of their daily routine.”
The launch will be supported by an integrated communications campaign, with a focus on PR and digital.
