A new TV ad is at the heart of a £3m campaign from Premier Foods for Oxo Stock Pots. The advert airs this month and will run for 17 weeks.
Retaining the familiar Oxo style that has featured over the last three years, the ad shows items such as a recorder, plastic ducks and marbles being chopped up and mixed with an Oxo Stock Pot to create a bowl of Minestrone soup.
Oxo Stock Pots are made from a blend of real meat juices, vegetables, herbs and seasonings and have been designed to be used in a variety of meals including soups, casseroles, risottos, cottage pies, spag bols and stir fries. Three flavours are available – Rich Beef with Onion and Rosemary, Succulent Chicken with Garlic and Thyme, and Garden Vegetables with Parsley and Bay.
Helen Touchais, Brand Director for Flavours and Seasonings at Premier Foods, commented: “Since its launch in August, early indicators are that Oxo Stock Pots has delivered incremental sales after gaining good distribution. The media campaign will drive additional awareness and consumer sales, so we strongly recommend that retailers ensure visibility of Oxo Stock Pots during the campaign period by creating displays and ensuring 100% availability.”
Oxo Stock Pots are available across grocery, impulse and wholesale channels with the Rich Beef and Succulent Chicken varieties available in a reduced salt format, whilst a larger eight pack is available in all three flavours.
