Nature Valley has revealed a new advert aimed to raise awareness and sales of its popular Crunchy bars and new Protein bars.
On air now until September, the advert features shots of smooth honey and crunchy oats, all designed to reinforce the brand’s credentials. The 20 second TV clip also includes an end frame of the recently launched Nature Valley Protein bar range.
Paul White, Nature Valley Marketing Manager, comments: “We’ve launched some great NPD so far this year. Our Protein bars in particular are flying off retailers’ shelves, so we really wanted to make some noise around our most popular ranges, whilst highlighting the ingredients that go into every Nature Valley bar.
